Who is this for?

This free educational webinar is for marketing and communications pros
who want to create or update their company's writing or communication guidelines but don't know where to start!✅ If you're looking for a way to increase messaging consistency, no matter who is writing for the brand...✅ If you're tired of making the same edits over and over again and reviewing every piece of external marketing before it goes out the door...✅ If the idea of creating writing guidelines feels like opening a can of worms...This free webinar is for you! 😘

What you'll learn:

👉 Why writing guidelines boost consistency, efficiency and brand credibility
👉 Key sections to make your guidelines comprehensive and user-friendly
👉 How to involve the right stakeholders to ensure alignment and buy-in
👉 The step-by-step process to follow to create guidelines efficiently
👉 Tips for keeping your document relevant as your brand evolves
👉 Tools and resources to help you create and share your guidelines effectively

😊 IMPROVE EMPLOYEE SATISFACTIONWriting guidelines reduce frustration, decision fatigue and conflict.This leads to…👉 10-20% higher employee retention and satisfaction in roles related to content production👉 A 30-40% reduction in burnout amongst “brand keepers” (the people who have the brand living in their heads)

🚀 IMPROVE EFFICIENCYCompiling a single source of truth empowers anyone who writes for the brand to produce on-brand writing independently.This leads to…👉 40-60% fewer revisions (and fewer bottlenecks as a result!)👉 20-30% more content👉 Up to 25% less time spent writing first drafts👉 New hires producing quality content independently 2X faster

👏 IMPROVE MARKETING ENGAGEMENTWriting guidelines help establish better brand consistency (messaging, voice) and increase writing quality so you can take more creative risks and build more trust with your audience.This leads to…👉 15-20% more email opens and clicks👉 20-25% more social media engagement👉 10-15% more website conversions

FAQs

Q: What exactly will I learn in this webinar?
You'll learn how to create professional, consistent writing guidelines that establish how to write for your brand and set a higher standard for content creation.Q: Who is this webinar for?
It's ideal for writers, marketing or communications professionals, SaaS product marketers, brand managers and anyone responsible for maintaining brand consistency in writing.Q: How long is the webinar?
It will be one hour, including a live Q&A session.Q: Will the webinar be live or pre-recorded?
The webinar will be live. Instead of offering a replay, I will be sending out my Gold-Standard Guidelines Template + free 60-minute consulting sessions to anyone who registers.Q: Will this be a sales pitch for your services?
I'll mention my services at the end, but to be clear, this is an educational webinar, not a sales pitch. You'll leave with actionable insights and a clear understanding of how to craft effective writing guidelines.Q: What gives you the right?
Nobody asked this 😂 but I thought I'd answer anyway. I've created several sets of writing guidelines, worked with 75+ clients (some with and most without writing guidelines) and interviewed several marketing leaders about their use of writing guidelines. So trust me when I say, I know your struggle and can help you create guidelines, no matter how complicated you think your industry/company may be.My template is based on my 10 years of experience as a professional writer, creating and using countless communications/writing/brand guides.

Sign me up!

Jan. 15 | 10-11 AM PST | Live Webinar w/ Q+A